Work With Me

Since July of 2009 I’ve been working as a freelance writer, crafting all sorts of communication pieces for large and small organizations across a variety of industries. If you’d like to learn more about my freelance work, shoot me an email and we’ll chat.

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TERESA BASICH
tbasich@gmail.com

MARKETING COMMUNICATIONS | COPYWRITING
Creatively Logical • Wordsmith • Adaptable • Relationship Builder

SUMMARY

Writer with an edgy streak. Strengths lie in storytelling and content development for the web, thwarting wayward grammatical and syntactical errors with a swipe of The Dreaded Red Pen and building lasting relationships with colleagues, vendors and clients alike. Accomplishments include: originating valuable content for multiple niche B2B magazine readerships, managing the creative development of multiple marketing campaigns that resulted in the sale or financing of five multi-million-dollar hotels and fostering a loyal web-based community that translates across social networking platforms.

PROFESSIONAL EXPERIENCE

Eastdil Secured, LLC – Santa Monica, California, 2006 – 2008

Marketing Assistant, Hospitality Division, 2007 – 2008

• Oversaw creative development and production efforts for more than a dozen hotel marketing campaigns.
• Furthered company brand and reduced overall marketing brochure production time by 30% by working with support team to streamline methodology for creating group conference brochures.
• Promoted understanding of design and sales process and improved relationships between in-house and external associates by acting as liaison between internal sales and graphics teams and outside vendors.
• Drove quicker email campaign launches and website updates by assuming responsibility for distribution and management of online war rooms.

Presentation Coordinator, 2006 – 2007

• Designed, laid out and produced high-quality marketing brochures for 6-10 simultaneous projects.
• Helped bridge gap between professional teams and support staff by developing strong working relationships with internal associates in San Francisco, Chicago and New York offices.
• Learned and mastered graphic design programs such as Quark XPress in less than two months without previous experience.
• Developed and supported team-oriented environment by assisting other presentation coordinators, which resulted in faster brochure turn-around times and increased design accuracy.

Bobit Business Media – Torrance, California, 2004 –2006

Assistant Editor, Truck & SUV Performance Magazine, Feb. 2006 – May 2006
Editorial Assistant, 2004 –2006

• Focused efforts with editor-in-chief to redesign Truck & SUV Performance magazine, which better targeted readers and provided pertinent industry information in eye-catching package.
• Garnered positive feedback from readers and advertisers for providing well-researched stories relevant to truck and SUV performance parts retailers and shop owners.
• Proofread and edited feature stories and sections for more than 10 different magazines.
• Helped create monthly internal newsletter that fostered employee pride and promoted broader awareness of company goals and initiatives.

EDUCATION

University of California, Irvine – B.A., Political Science, June 2004

TECHNICAL SKILLS

MS Office Suite, Outlook, Desktop Publishing, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Quark XPress, Light HTML, AP Style, Chicago Style