FAQs

I know, why do I have an FAQ section in my blog, right? I mean, blogs are pretty easy to figure out. Yes, they are. I agree with you there. But, more often than not, the most personal of blogs provide great stories and perspective, but not much content that directly says, “This is who I am.” So I thought I’d switch it up, be a little more open, and offer up a T overview.

In a nutshell, the FAQs answer the basics, because, hey, there’s a slight chance you’re interested..

What the heck does a Content Marketing Manager do, exactly?

Well. That’s an awesome question. Titles are always fairly individual, know what I mean? Each organization comes with its own set of roles. Generally, a content marketing manager is responsible for crafting and executing a detailed strategy for the creation and marketing of all content his or her organization produces, centered around the belief that creating and disseminating valuable content will strengthen relationships with current customers and attract prospective customers. Yep, that’s pretty much what I do, from a very high-level viewpoint. Some of the nitty gritty includes managing the editorial content of our blog, coordinating and contributing to case studies, white papers, and ebooks, organizing web events, and…I guess I shouldn’t give it all away, right?

Aside from all things content, what are you a fan of? Who are you?

Books. Wait, that’s content, isn’t it? No, really, I love to read. I’m a music person, so singing is my default mood booster. I’m a bit of a geek and have a huge fascination with all sorts of scientific stuff. Right now, that scientific stuff is mostly neuroscientific in nature. Coffee rules. So do beer and wine (especially dark beers and ports). I love to bake when I have someone to pawn my delectable creations off on. I’m a superficial fan of sportbikes (i.e., I love them from afar, though I do have a cat named Ducati…) and I’m a car girl. That’s the short list.

Who am I? Um, me. I’m loud. I laugh A LOT. You wouldn’t think it, but I move at a pretty fast pace. Well…my brain does. I’m a hardass when it comes to my work, but I tend to be pretty sensitive outside the office. I mentally beat the crap outta myself as a matter of course. I’m told I’m intimidating, but it turns out I’m just an introvert, and in quite a few settings I have a hard time finding a comfortable groove. I’ve gained an incredible spine and faith in my professional accumen in the last year and a half, after an extensive and exhausting search for the ultimate, career-defining job. I found it, and I work with an incredible team of people for an outstanding company. I’m independent to a fault, skeptical of marriage, and don’t believe in settling. Now, let’s move on.

Why do you want to move to Chicago?! It’s so COLD there!

Tell me something I don’t know. I’ve lived in California all my life. It’s time to get on outta here while the majority of my responsibilities are transferable between states. So, Chicago, then. Key reasons: Chicago is DIFFERENT than what I know, and I need different right now; Chicago has a COMMUNITY vibe that we just don’t have out here, probably because our state is so effing huge; Chicago has GOOD PEOPLE, and while we have good people here, too, I mean “good” as in people who aren’t completely enthralled with the superficial; and Chicago has an awesome CULTURE that, again, is sort of lacking here — I think it’s because we have a whole lot o’ beach to spend our time on and it takes huge amounts of time to drive anywhere around here.

Note, I love California. This place is my home and I’m not sure I’ll ever gain that same homey feeling anywhere else. But I need out for a little while (if not permanently) — for a change of pace, a change of scenery, a chance to experience living in a new place.

Favorite food?

Cuisine: Greek/Mediterranean. Middle Eastern is an incredibly close second. Dish: Mac n’ Cheese. Ha.

Most memorable experience of your life thus far?

When I was 10 I got hit by a California brown bear. On the arm. And I managed not to pee my pants.